Tuesday 6 October 2009

A System

Go to any McDonald's at 7 o'clock in the evening and you're likely to find it being run by a 19- or 20-year old. It's possible this 19- year old has a mother who won't let him borrow her car because she doesn't trust him with it. Yet, this same 19-year old is successfully running an operation that does in excess of €3 million a year in sales.

What's the secret?

A System.

A system that can turn any 15- year old into an effective, efficient, and productive employee. One to three items go in this bag; four to six items go in the next size bag; here are the napkins you use; here's where you get them from; here's what day of the week you order them; and here's when they'll be delivered.

Having this kind of system to follow created a quantum leap in the success ratios of start-up businesses. Franchises with comprehensive systems have a dramatically higher level of success than independent businesses.

So how does that apply to your business?

Most people, even the moderately successful ones in Network Marketing, don't have a system. It's because they built a network based upon their sales talents, or because they give great meetings, or simply their sheer strength of personality. They are 24-hour-a-day sponsoring machines.

There are people who prospect a 100 people a day. These kinds of people sponsor dozens and dozens of distributors a year - which they need to do, to replace the dozens and dozens who dropout.

What these people do works. It just doesn't duplicate. They work hard and mean well, but the average person cannot duplicate what they are doing to build their business. Now granted, they're probably making a lot more money in their networking enslavement than they were making in their job - but they're still enslaved. They can't really show other people how to escape the rat race, because they're still trapped in it.

A system gives you security, it helps you build depth faster, and most importantly, it allows you to leverage your time and talents for maximum effect. It gives you the opportunity to bring in people who can replace you quickly.
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